From Business Requirement to Lead Delivery
MI Leads uses a structured lead-generation process to identify potential business requirements, process relevant lead information and provide applicable opportunities to customers through our own CRM platform.
Discover how campaigns, data identification, cold calling and our client CRM work together to create a structured lead-generation process.
How Our Lead Generation Process Works
Every lead begins with identifying a potential business requirement. Our process combines paid campaigns, data identification and direct calling activities before relevant lead information is organized and made available to customers through the MI Leads CRM.
Paid Campaigns
Targeted ads to find active requirements.
Data Identification
Reviewing responses and enquiries.
Cold Calling
Direct calls to identify requirements.
Lead Processing
Structuring information into lead records.
CRM Access
Client account creation and login setup.
Lead Follow-Up
Client accesses and contacts leads.
Paid Campaigns
We run targeted paid campaigns to reach businesses and individuals who may have an active requirement for technology, software or digital business solutions.
Paid campaigns are one of the sources we use to identify potential business enquiries. Depending on the campaign objective, we may promote relevant services, solution categories or business requirements to attract people who are actively looking for a solution.
- Meta advertising
- Other digital advertising channels
- Campaign-specific landing pages
- Relevant online platforms
Data Identification
Responses and enquiries generated through campaigns and other sources are reviewed to identify potential business requirements.
Once enquiries are generated, the available information is collected and organized for further processing. The objective is to understand what type of product, service or solution the potential customer may be looking for.
- Name
- Contact information
- Requirement
- Service category
- Location
- Budget information, where available
Cold Calling & Requirement Identification
Our team uses cold calling and follow-up conversations to identify and understand potential business requirements.
Not every opportunity is identified through online campaigns alone. Our process also involves calling potential contacts and having conversations to understand whether they currently have a requirement related to software, websites, applications, CRM, ERP, e-commerce, IT services or other digital solutions.
Our team may ask relevant questions to understand the requirement, service category, project scope, location, budget or other available details.
Lead Processing & Organization
Relevant information is organized into structured lead records before being made available to clients.
After the applicable information is identified, the lead is organized according to relevant categories and available details. This makes it easier for clients to understand the opportunity and decide whether it fits their business services.
- Lead Category
- Requirement
- Location
- Budget
- Contact Information
- Lead Status
Your Own MI Leads CRM Access
Once a customer purchases an applicable lead package, we create their login access to the MI Leads CRM.
MI Leads provides customers with access to our own CRM platform. After the applicable package purchase and account setup, the customer receives a login ID and password for accessing their account.
- Customer selects a lead package.
- Customer completes the applicable payment process.
- MI Leads creates the customer's CRM account.
- Login ID and password are provided to the customer.
- The customer logs into the MI Leads CRM.
- Applicable leads are displayed inside the customer's account.
Access Your Leads Through the CRM
Your applicable lead information is displayed inside your MI Leads CRM account.
After receiving CRM access, customers can log into their account and view the leads included under their applicable package.
The CRM can present information such as lead category, customer requirement, project details, location, budget, contact information, lead status, and available lead date/details.
| Lead | Category | Location | Status |
|---|---|---|---|
| Business Website | Website | Pune | New |
| Custom Software | Software | Ahmedabad | New |
| Business CRM | CRM | Mumbai | New |
Your Leads, Organized in One Place
Instead of receiving scattered lead information across multiple channels, applicable leads are organized within the MI Leads CRM so customers can access their available opportunities through their account.
Centralized Access
View applicable leads through your MI Leads CRM account.
Lead Details
Review available requirement and opportunity information.
Organized Categories
Understand lead categories and service requirements.
Easy Access
Use your login credentials to access your account.
Lead Status
View available lead status information where applicable.
Sales Follow-Up
Use the available information to begin your own sales conversation.
From Campaign to Customer CRM
Paid Campaigns
Running targeted ads to identify initial interest.
Data Identification
Collecting and organizing enquiry information.
Cold Calling
Reaching out to potential business contacts.
Requirement Identification
Understanding the specific business need.
Lead Processing
Structuring the data into a lead record.
CRM Account Creation
Setting up the client's access post-purchase.
Login ID + Password
Providing credentials to the client.
Leads Available in CRM
Client logs in to view their dashboard.
Client Follow-Up
Client initi contact and continue sales process.
What Happens After You Get CRM Access?
Login
Use the login ID and password provided for your MI Leads CRM account.
View Leads
Access the applicable leads available under your purchased package.
Review Requirements
Understand the available requirement, category, location and other lead information.
Follow Up
Contact the potential customer and continue the sales conversation through your own business process.
What Information Can You See?
When Do You Get Access?
After purchasing an applicable package, the account setup and lead processing are completed according to the applicable package and current processing requirements.
Package Purchase
Select and buy your lead package.
Account Processing
CRM setup and lead allocation.
CRM Access
Login credentials provided.
Leads Available
Start viewing and following up.
Why We Follow a Structured Process
Multiple Lead Sources
We use different channels and activities to identify potential business requirements.
Requirement Identification
Calling and follow-up activities help us understand available requirements.
Organized Lead Information
Applicable information is structured into lead records.
Centralized Client Access
Purchased lead information is made available through the MI Leads CRM.
Leads Create Opportunities — Results Depend on Your Sales Process
MI Leads identifies and provides potential business opportunities. However, a lead does not guarantee a customer, project, sale or conversion. The outcome can depend on the customer's requirement, your solution, pricing, communication, response time and follow-up.
Understand the Requirement
Read the lead details carefully to understand exactly what the potential customer is looking for.
Present the Right Solution
Tailor your pitch to match the specific requirement outlined in the lead information.
Follow Up Consistently
Timely and professional communication is key to converting an opportunity into a client.
Built for B2B Technology Service Providers
If your business provides technology or digital solutions, MI Leads can help you discover potential business requirements relevant to your services.
Website Development Companies
Software Development Companies
Application Development Companies
CRM & ERP Providers
E-Commerce Solution Providers
IT Service Companies
Business Automation Providers
Digital Solution Providers
Consultants
Ready to Discover New Business Opportunities?
Explore available lead packages and access applicable opportunities through the MI Leads platform.
Have questions about the process or available lead categories? Contact our team.
Frequently Asked Questions
How MI Leads Generates and Delivers Business Leads
MI Leads follows a structured lead-generation process designed to help businesses discover potential customer requirements. The process may begin with paid campaigns and other digital lead-generation activities used to identify people or businesses looking for technology, software and digital solutions.
The available data is then reviewed and relevant contacts may be approached through cold calling and follow-up conversations. These interactions help identify and understand potential requirements such as website development, software development, application development, CRM, ERP, e-commerce, IT services and business automation.
Once applicable information is identified, it is organized into structured lead records. Customers who purchase an applicable MI Leads package receive access to the company's own CRM platform, where login credentials are created and provided.
Through the MI Leads CRM, customers can log in and view the applicable leads included in their package. Depending on the individual lead, information may include the business requirement, service category, location, project details, budget and contact information.
This structured process helps businesses move from discovering potential opportunities to reviewing lead information and starting their own sales conversations.